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Privacy Policy

Last updated: 6/12/26 Effective: 6/12/26

This Privacy Policy explains how Linemaker Sports LLC collects, uses, shares, and protects information about you when you use Linemaker.ai. We believe in being clear about what we do with your data and giving you meaningful control over it.

1. Who We Are

Linemaker.ai is operated by Linemaker Sports LLC, a Nevada limited liability company based in Las Vegas, Nevada. References to "we," "us," and "our" mean Linemaker Sports LLC. References to "you" and "your" mean the user of our Service.

2. What Information We Collect

Information You Provide Directly

When you create an account or use the Service, we collect:

• Account information: Email address, password (encrypted), and account preferences
• Payment information: Processed by our payment provider (Whop). We do not store full credit card numbers ourselves.
• Communications: Content of emails or support tickets you send us
• AI interactions: The questions and prompts you submit to the AI, and the conversations you have
• Marketing preferences: Whether you've opted in to receive marketing emails

Information Collected Automatically

When you use the Service, we automatically collect:

• Usage data: Pages viewed, features used, time spent in the Service, AI question counts
• Device information: Browser type, operating system, device type, IP address
• Cookies and similar technologies: See "Cookies and Tracking" below
• Referral data: The website or source that referred you to us

Information from Third Parties

We may receive information about you from:

• Whop: Subscription status, payment confirmation, and order details
• Analytics providers: Aggregated information about how users find and use our Service

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Service
• Process payments and manage your subscription
• Send you transactional emails (account confirmations, billing notifications, security alerts)
• Send you marketing emails about Linemaker products if you have opted in
• Respond to your inquiries and provide customer support
• Generate AI responses based on your queries
• Analyze how the Service is used so we can improve it
• Detect and prevent fraud, abuse, and security issues
• Comply with our legal obligations
• Enforce our Terms of Service and other agreements

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and improve the Service:

• Essential cookies: Required for the Service to function (authentication, session management, security)
• Analytics cookies: Help us understand how users interact with the Service
• Marketing cookies: Used to deliver relevant advertising and measure campaign effectiveness

You can control cookies through your browser settings, though some features of the Service may not work properly if you disable certain cookies.

5. How We Share Your Information

Service Providers

We share information with third parties who help us operate the Service, including:

• Whop: Payment processing and subscription management
• GoHighLevel: Customer relationship management and email delivery
• Google (Workspace and Analytics): Email infrastructure and usage analytics
• Zapier: Workflow automation

These providers are contractually required to protect your information and use it only for the services they provide to us.

Legal Requirements

We may disclose information if required by law, subpoena, or other legal process, or to protect the rights, property, or safety of Linemaker Sports LLC, our users, or others.

Business Transfers

If Linemaker Sports LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.

What We Don't Do

6. Data Retention

We retain your information for as long as your account is active or as needed to provide the Service. Specifically:

• Account information: Retained while your account is active and for a reasonable period afterward to handle account closure, refund requests, and legal compliance
• AI conversation history: Retained to provide history features and improve the Service
• Payment records: Retained as required by tax and accounting laws (typically 7 years)
• Marketing emails: Retained until you unsubscribe, then your email is added to a suppression list

You may request deletion of your account and associated information at any time (see "Your Rights" below).

7. Your Rights and Choices

Access and Correction

You can review and update most of your account information through your account dashboard. For changes you cannot make yourself, contact [email protected].

Account Deletion

You can request deletion of your account by emailing [email protected]. We will process the deletion within 30 days, except where we are required to retain certain information for legal compliance.

Marketing Emails

You can unsubscribe from marketing emails using the "unsubscribe" link in any marketing email we send. Transactional emails (related to your account, billing, or service updates) cannot be opted out of while you have an active account.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including:

• Right to know what personal information we collect about you
• Right to request deletion of your personal information
• Right to opt out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

To exercise these rights, email [email protected] with your request.

European Privacy Rights (GDPR)

If you are in the European Economic Area, you have rights under GDPR including the right to access, correct, delete, restrict processing, data portability, and object to processing. To exercise these rights, email [email protected].

The legal basis for processing your personal data includes performing our contract with you (providing the Service), our legitimate interests in operating and improving the Service, your consent (for marketing communications), and compliance with legal obligations.

8. Children's Privacy

Linemaker.ai is not intended for anyone under 21 years of age. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact us immediately and we will delete the information.

9. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information, including:

• Encryption of sensitive data in transit (TLS/HTTPS)
• Encryption of passwords at rest
• Access controls limiting who can view personal information
• Regular security assessments of our systems and providers

However, no system is 100% secure. We cannot guarantee the absolute security of your information. If we become aware of a data breach affecting your personal information, we will notify you as required by applicable law.

10. International Data Transfers

Linemaker Sports LLC is based in the United States and our service providers may be located in various countries. By using the Service, you acknowledge that your information may be transferred to, stored in, and processed in the United States and other countries where data protection laws may differ from those in your country.

11. Third-Party Links and Services

The Service may include links to third-party websites or services (sportsbooks, news sites, etc.). We are not responsible for the privacy practices of these third parties. We recommend reviewing the privacy policies of any third-party services you access.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be communicated by:

• Posting an updated version with a new "Last updated" date
• Sending an email notification to active users for material changes

Your continued use of the Service after changes take effect constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

For privacy-related questions or to exercise your rights: